Are You a Mortgage Originator? How to Make Your Business Irresistible to First-Time Homebuyers

wemlocustomer satisfaction, loan origination, Mortgage broker businessLeave a Comment

First-time buyers account for a large portion of the realty market. According to the National Association of Realtors, first-timers made up 31% of all homebuyers in both 2020 and 2021. As a mortgage loan originator (MLO), you would be doing yourself a disservice if you did not take the time to market your services to this demographic of potential clients. … Read More

Want to Attract the Best Mortgage Loan Originators to Your Brokerage? Here’s How

wemloMortgage broker business, Mortgage Loan OriginatorLeave a Comment

Differentiating your mortgage company’s brand is not only a matter of finding a new angle or filling a niche need within the market. It starts with the people who help you work toward your goals. Hiring a talented team of mortgage loan originators (MLOs) is a critical piece of your success.   If you want to attract the best people … Read More

Don’t Just Ride the Wave: How to Be Successful No Matter What the Mortgage Industry Does

wemloMortgage Broker, Mortgage broker businessLeave a Comment

Whether you’re new to the mortgage industry or have been in business for a while, you surely know one thing—it is nothing if not unpredictable. While it can be exciting to ride the wave when the industry is thriving, it’s also important to think of your long-term strategy for continued success during the unavoidable mini-dips and booms. Here’s how to … Read More

Preparing Your Office for the Return of Customers After COVID-19

wemloMortgage broker businessLeave a Comment

As of the writing of this blog post, nearly 97 million Americans have been fully vaccinated against the coronavirus. That’s almost 30% of the population and states are slowly loosening up restrictions as the percentage of people who are vaccinated increases. That means it’s only a matter of time before employees and customers start venturing back to offices.   Whether … Read More

How Mortgage Loan Originators Can Use Facebook For Networking

wemloMortgage broker business, Mortgage Loan OriginatorLeave a Comment

As a mortgage loan originator, you may be looking for ways to use social media to grow your business, especially when there may be limited opportunities for meeting people face-to-face. Facebook in particular can be a powerful networking tool and, when used strategically, can simplify the professional relationship-building process. Far and away the most popular social media site, Facebook has … Read More