Creating a Personal Brand Strategy for MLOs

wemlobusiness development, Mortgage broker business, Mortgage Loan OriginatorLeave a Comment

A flying wears a superhero cape carrying the text Creating a Personal Brand Strategy for MLOs.

Quick Tips and Tricks For Sharing Your Personal Brand   While you may know your professional brand like the back of your hand, how much thought have you given to your personal one? Of course, your company branding brings a wide range of recognition, authority, and reliability to your reputation. But, a well-developed personal brand can provide more specific connection … Read More

Strengthening Co-Marketing Partnerships

wemlobusiness development, career development, Professional NetworkingLeave a Comment

Co-Marketing Best Practices for MLOs As a mortgage professional, strong relationships within your business network are fundamental for success in this industry. One strategy to ensure these relationships are mutually beneficial is to combine forces and focus on joint marketing efforts, more commonly known as co-marketing.   A strategic co-marketing relationship can benefit both you and your business partner in … Read More

Marketing to Millennials: A Guide for Mortgage Brokers

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marketing to millennials

They’re known for their digital expertise and social prowess; but did you know they are also known as the largest percentage of homebuyers? According to NAR’s 2021 Generational Trends study, millennials made up 37% of home purchasers. Also, over 90% from this age range took out a loan to fund their new digs, which means the millennial market could still … Read More