Take the internet by storm with these tips. In this day and age, there’s no denying that social media is an integral part of business, even in the mortgage industry. But, between the many different platforms, various types of content, and sheer effort required to create and post, many mortgage loan originators (MLOs) may find themselves more than a … Read More
How MLOs Can Leverage LinkedIn for Professional Networking
Best Practices To Maximize Your LinkedIn Presence Did you know that there are over 830 million LinkedIn users? And that over half of consumers cite LinkedIn as the most influential social platform while researching a product or service? If you’re not already leveraging LinkedIn, it’s safe to say you could be missing out on a massive opportunity. Whether … Read More
Gearing up for Mortgage Conference Season
Here’s How To Make The Most Out Of Conference Season Mortgage conference season is officially upon us, and MLOs across the country are marking their calendars, packing their bags, and preparing to grow their knowledge and professional networks. Of course, if you’re attending one or more conferences this year, you’ll certainly want to make the most of it. … Read More
Building a Public Relations Strategy for MLOs
Tips for Amplifying your Local PR Efforts What if you could enhance your professional reputation while also increasing your business credibility? Maybe even get the word out about what services you offer? By strategically focusing on public relations (PR), mortgage professionals have the potential to forge connections within their communities, receive positive attention from local media, and maybe even … Read More
Developing a Video Marketing Strategy for MLOs
Six Tips for Implementing a Video Marketing Strategy Video marketing has gained significant traction over the last decade. In fact, it’s now one of the most powerful marketing tools across generations, geographical areas, and industries. For example, the average user has nearly doubled their amount of videos watched since 2018. In fact, a staggering 87% of video marketers found … Read More
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