Developing a Video Marketing Strategy for MLOs

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Computer with colorful graphics that illustrate video marketing.

Six Tips for Implementing a Video Marketing Strategy   Video marketing has gained significant traction over the last decade. In fact, it’s now one of the most powerful marketing tools across generations, geographical areas, and industries. For example, the average user has nearly doubled their amount of videos watched since 2018. In fact, a staggering 87% of video marketers found … Read More

MLO Social Media Best Practices

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Social media is an integral part of modern business, and the mortgage industry is no exception. For many MLOs, though, leveraging social media for business purposes can be intimidating. After all, mortgage professionals may not have the outgoing reputation of real estate agents or the approachable connotation of contractors. What do they have? Valuable, relevant knowledge to share.   So, … Read More

Building and Benefiting from a Generational Marketing Strategy

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Building a Marketing Strategy For MLOs

In any industry, understanding the consumers’ needs and wants is critical to success. On the flip side, understanding how consumers think and what they want can sometimes be challenging. As it turns out, something as simple as their age may be able to offer some valuable insight. A generational marketing strategy can clue MLOs into consumer preferences, improve the client … Read More

How Mortgage Loan Originators Can Use Twitter For Networking

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As a mortgage loan originator or mortgage broker, networking is an essential part of growing your business. While many professionals are taking advantage of the usual suspects, such as Facebook and LinkedIn, Twitter may also offer a wealth of untapped potential.   Twitter is one of the most popular social media sites today with 330 million users worldwide. Plus, a … Read More

How Mortgage Loan Originators Can Use Facebook For Networking

wemloMortgage broker business, Mortgage Loan OriginatorLeave a Comment

As a mortgage loan originator, you may be looking for ways to use social media to grow your business, especially when there may be limited opportunities for meeting people face-to-face. Facebook in particular can be a powerful networking tool and, when used strategically, can simplify the professional relationship-building process. Far and away the most popular social media site, Facebook has … Read More