How MLOs Can Leverage LinkedIn for Professional Networking

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Smiling professionals in a grid format. Text reads How MLOs Can Leverage LinkedIn for Professional Networking.

Best Practices To Maximize Your LinkedIn Presence   Did you know that there are over 830 million LinkedIn users? And that over half of consumers cite LinkedIn as the most influential social platform while researching a product or service? If you’re not already leveraging LinkedIn, it’s safe to say you could be missing out on a massive opportunity.   Whether … Read More

Gearing up for Mortgage Conference Season

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A speaker stands behind a podium and gestures towards two panelists. Text reads gearing up for mortgage conference center.

Here’s How To Make The Most Out Of Conference Season   Mortgage conference season is officially upon us, and MLOs across the country are marking their calendars, packing their bags, and preparing to grow their knowledge and professional networks.   Of course, if you’re attending one or more conferences this year, you’ll certainly want to make the most of it. … Read More

Building a Public Relations Strategy for MLOs

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Tips for Amplifying your Local PR Efforts   What if you could enhance your professional reputation while also increasing your business credibility? Maybe even get the word out about what services you offer? By strategically focusing on public relations (PR), mortgage professionals have the potential to forge connections within their communities, receive positive attention from local media, and maybe even … Read More

Developing a Video Marketing Strategy for MLOs

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Six Tips for Implementing a Video Marketing Strategy   Video marketing has gained significant traction over the last decade. In fact, it’s now one of the most powerful marketing tools across generations, geographical areas, and industries. For example, the average user has nearly doubled their amount of videos watched since 2018. In fact, a staggering 87% of video marketers found … Read More

MLO Social Media Best Practices

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Social media is an integral part of modern business, and the mortgage industry is no exception. For many MLOs, though, leveraging social media for business purposes can be intimidating. After all, mortgage professionals may not have the outgoing reputation of real estate agents or the approachable connotation of contractors. What do they have? Valuable, relevant knowledge to share.   So, … Read More