Six Tips for Implementing a Video Marketing Strategy Video marketing has gained significant traction over the last decade. In fact, it’s now one of the most powerful marketing tools across generations, geographical areas, and industries. For example, the average user has nearly doubled their amount of videos watched since 2018. In fact, a staggering 87% of video marketers found … Read More
Building and Benefiting from a Generational Marketing Strategy
In any industry, understanding the consumers’ needs and wants is critical to success. On the flip side, understanding how consumers think and what they want can sometimes be challenging. As it turns out, something as simple as their age may be able to offer some valuable insight. A generational marketing strategy can clue MLOs into consumer preferences, improve the client … Read More
How Mortgage Loan Originators Can Use Twitter For Networking
As a mortgage loan originator or mortgage broker, networking is an essential part of growing your business. While many professionals are taking advantage of the usual suspects, such as Facebook and LinkedIn, Twitter may also offer a wealth of untapped potential. Twitter is one of the most popular social media sites today with 330 million users worldwide. Plus, a … Read More
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